Countdown to Beaujolais Nouveau Day? (2026)

What is Beaujolais Nouveau?

Beaujolais Nouveau is a young red wine made from Gamay grapes produced in the Beaujolais region of France. Unlike most wines that benefit from aging, Beaujolais Nouveau is intended for immediate consumption. It’s known for its fresh, fruity flavor and light body, making it extremely approachable even for those new to red wines.

History of Beaujolais Nouveau Day

The tradition of Beaujolais Nouveau dates back to the 19th century when winemakers would celebrate the end of the harvest with a wine that could be made and consumed quickly. However, it wasn’t until the 1950s that the tradition really took off, thanks to clever marketing and a race to Paris to deliver the first bottles of the new vintage.

In 1985, the French government officially designated the third Thursday of November as the release date for Beaujolais Nouveau, creating the annual celebration we know today. What began as a local French festival has now become an international phenomenon celebrated by wine lovers around the world.

“The arrival of Beaujolais Nouveau is more than just a wine release; it’s a celebration of the harvest, a testament to French winemaking tradition, and a joyful start to the holiday season.”

How Beaujolais Nouveau Day is Celebrated

Traditional celebrations of Beaujolais Nouveau Day include:

• 🍇 Wine tastings and release parties at wine shops and restaurants
• 🥂 Toasting with the first glasses of the new vintage at midnight
• 🍷 Wine competitions and informal comparisons of different producers’ offerings
• 🎉 Festivals and parties throughout France’s Beaujolais region
• ✈️ The traditional “race” to deliver the first bottles to cities around the world

Global Celebration

While Beaujolais Nouveau Day has its roots in France, it has become an international celebration. Major events occur in:

1. Japan (the largest importer of Beaujolais Nouveau)
2. United States (particularly in major cities)
3. Germany and other European countries
4. China (a growing market for Beaujolais Nouveau)

Tasting Notes and Characteristics

Beaujolais Nouveau is typically:

• Color: Vibrant purple-red with pink highlights
• Aroma: Fresh red fruits like strawberries, raspberries, and cherries
• Flavor: Fruity and light-bodied with low tannins
• Finish: Crisp and refreshing

Because it’s meant to be consumed young, Beaujolais Nouveau should be enjoyed within a few months of its release. Serve it slightly chilled (around 55°F or 13°C) to best appreciate its fresh fruit character.

Food Pairings

Thanks to its light body and low tannins, Beaujolais Nouveau pairs well with a variety of foods:

• Charcuterie and cheese boards
• Roasted chicken or turkey
• Salads with vinaigrette dressing
• Light pasta dishes
• Thanksgiving dinner (it’s perfectly timed for the American holiday)

As you join the countdown to Beaujolais Nouveau Day each year, remember that the celebration is about more than just the wine—it’s about friendship, harvest traditions, and the joy of sharing something new.